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Keycamp launches first ever TV ad

By Loulla-Mae Eleftheriou-Smith, 04 January 12, 11:25

The campaign, created by The If Agency, launches tomorrow (5 January) on TV, supported by digital and direct activity. The ad will air on ITV and satellite channels with media handled by Carat. Keycamp aims to increase brand awareness through the new push, using the strapline "Escape to a world ...

Thomas Cook replaces Redknapps with 'destination focused' ads

By Loulla-Mae Eleftheriou-Smith, 03 January 12, 01:22

. The ads will run across ITV, Channel 4, Five, and Sky, while also debuting on on-demand channels 4oD ...

John Lewis scoops Brand of the Year for second year running

By Noelle McElhatton, 30 November 11, 09:00

with ITV and Marketing magazine, were BA, Help for Heroes, Foster's and insurance brand Hiscox. Inglis ...

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV ... wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV ... is more important than ever when people start counting the pennies," argues Julia Porter, ITV marketing ... 's Brand of the Year 2011 in association with ITV Marketing Society Brand ...

Eurostar unveils surreal pan-European TV ad starring Jarvis Cocker

By Staff, 30 September 11, 01:30

' on ITV on Saturday night (1 October).

When it's time to risk your career for that big move

By Gordon Carson, 11 August 11, 12:00

focus. The former senior ITV marketer, who left her job as group strategy, marketing and customer ...

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

The primetime TV work will run throughout the summer. It goes live on ITV1 this weekend, during ad breaks tonight (3 June) for 'Coronation Street', and during tomorrow's 'Britain's Got Talent'. The TV ads ... . The agency has also planned ad exposure on video-on-demand sites including ITV.com and 4oD, and has ...