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Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

% of its work is generated internally. Its model apparently appeals to ITV, which last month pulled its 7m creative account out of BBH with a view to beefing up its ITV Creative team and doing the work in ... configurations. For its recent The Only Way Is Essex ad, adult retailer Ann Summers worked with ITV2 and ITN ...

Despite the downturn, will this be a vintage brand marketing year? The Marketing Society Forum

16 January 12, 12:00

DIRECTOR, ITV With so many unknowns, brands face another challenging year in 2012. It is likely ...

Experiential Agency of the Year: TRO

By Loulla-Mae Eleftheriou-Smith, 13 December 11, 09:00

ran as a two-minute spot during the season finale of ITV2's The Only Way is Essex. On a different ...

Media Agency of the Year and Grand Prix winner: PHD

By Nicola Clark, 13 December 11, 09:00

Minute to Win It on ITV2, to overseeing Sainsbury's strongest set of Christmas sales to date. In addition ...

Launching a brand's first ever TV campaign? Here's a five-point plan

By Andy Fry, 24 November 11, 12:00

placement in Emmerdale, with ITV doing the ad production in-house. - Think TV 2.0 TV also benefits ...

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

By Nick Darken, Executive creative director, Albion, 26 October 11, 12:00

Life M C Saatchi/M4C 19 17= ( ) ITV Bingo Biscuit Agency/Concord 19 ...

Digital Leagues 2011

By Kim Benjamin, 26 October 11, 12:00

, 20% design/build, 10% e-commerce, 5% iTV, 10% mobile, 30% eCRM, 5% viral, 5% email, 5% ads. Clients ... /build, 15% e-commerce, 1% CD-ROM, 4% iTV, 10% mobile, 10% eCRM, 5% viral, 10% email, 10% ads, 5% search, 5 ... , 15% design/build, 5% e-commerce, 5% CD-ROM, 10% iTV, 5% mobile, 15% eCRM, 5% viral, 10% email, 15 ...