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INTEGRATED CAMPAIGN CHOICE: BT

By JEREMY BULLMORE, 18 June 98, 12:00

The Brief After criticism of the high prices it charged for its ISDN (Integrated Services ... gauging demand. It briefed direct marketing agency Ogilvy One to create a strategic launch campaign. The Campaign When launching a digital service it made sense to use the internet as the communication ...

Axa launches debut integrated campaign

By Sarah Shearman, 01 February 12, 12:38

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its ... The campaign is Axa's first integrated campaign across all of its businesses, which includes health and motor insurance. Axa claims it its spending 20m on the campaign. It is launching two TV ... customers want something that the industry norm does not provide. She said the campaign "brings to life ...

MARKETING EXCELLENCE AWARDS: Integrated campaign

01 May 03, 12:00

used, while maintaining overall consistency of message and branding. The winning campaign for Volvo was considered by the judges to be a truly integrated campaign. The campaign demonstrated that it had achieved ... . The judges agreed that this was an excellent example of an integrated campaign and commented that it had been ...

New Look launches integrated campaign

By Alison Donnelly, 02 October 08, 10:54

and digital campaign, with a consumer competition hosted on a dedicated microsite. ... The campaign aims to raise the profile of the brand through high-impact press ads in women's weeklies including Heat , Grazia , Look , OK! and Closer , with sales being driven online through ... magazine. The campaign targets 16- to 34-year-old women who are fashion-minded and motivated by celebrity ...

Yell boosts spend for integrated campaign

By James Quilter, 12 July 06, 12:00

first major ad campaign to drive awareness of its service. ... integrated. One of the problems in being closely aligned with Yell is that people don't understand what we're about.' In August, Yell.com will launch a six-month campaign using the strapline 'Results for real ... .com has used advertising only once before, when it launched a print campaign earlier this year, created ...

Chessington World of Adventures launches integrated campaign

18 March 04, 12:00

Chessington World of Adventures is launching an integrated campaign to promote its 'Where families ... The £1m campaign features 30-second TV ads, followed by 10-second cutdowns, as well as 30-second radio spots, press and e-mail activity. Created by Cheetham Bell JWT, with media by OMD UK, the work breaks on March 26. If you have an opinion on this or any other issue raised on Brand Republic, join ...