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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

unique experience for every user. The interactive app feeds into Pepsi Max's football campaign, which ... and music elements of the 'Kick in the Mix' campaign in an innovative and unique way." Follow Loulla ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

/earned space, to create integrated communications across all channels' - is far more complex (especially ... proprietary 'customer journey tool' that is designed to integrate all decision-points and 'the relative ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Twitter campaign. It is also looking to target emerging markets such as China through its global social ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

campaign, with the slogan '20% more at no extra cost'.

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route ... The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

from offering tools to allow them to transfer search advertising campaigns across AdWords and other ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ... noted a surge of 'in-depth integrations' between brands and artists, often with a level of experiential ... with musicians,' says Selena Sykes, the Lynx marketing manager who led the campaign. 'Bringing both worlds ...