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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics ... every month with tickets for the Olympics up for grabs. The 'Feel Better Energy' campaign ... Yous', our new character, and our partnership with London 2012, we believe this new campaign has all the ingredients to make viewers feel better ". The 'Thank Yous' ad campaign will run on terrestrial ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Birds Eye's Polar Bear campaign is good not great ... I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a ... , stuffed with average ads with average messages. Because, whilst the campaign is clearly being ... monkeys and animated creatures are common fare. Yes this campaign has achieved strong recall ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

Kopparberg is set to unleash a £10m marketing campaign which aims to link the cider brand ... 1882" and will be spearheaded by a TV campaign, created by RKCR/Y R, breaking tomorrow (15 May). Set ... Misfits, said: "This new campaign cleverly builds upon the success of the previous FINDKopparberg campaign ... together on a brand campaign. The three-way partnership was devised by Arena Media. The two music ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ... -month period from October 2011 - when the campaign started - to 31 March 2012. Revenue per seat was 50 ... attributed the increase in revenue per seat to the campaign as well as other factors such as tighter market ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new ... The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

that mimic the launch campaign for Waitrose's Essentials. ... The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue ... . Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ... " and directs customers to the products' microsite . The agency behind the campaign, The Red Brick Road ...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco ... The campaign, created by Abbott Mead Vickers BBDO, shows a group of primary school children discussing what they find attractive about cigarette packets. The children talk about the appealing ... .org." The campaign includes a YouTube video, which then calls for members of the public to sign a petition to ban ...

Video: Highlights from the Revolution Awards 2012

By Sarah Johnson, 24 April 12, 12:20

Winners on the night included Adam Eve, which took three awards for its work around the launch of Pottermore.com. Profero took two awards for client ASOS, while JWT London won Best Use of Video for its 'Mouth vs Life' campaign for Johnson Johnson. The awards were held at The Grosvenor in London ...