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Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

campaign for the Fifa 12 game. The gaming company claimed to have seen an engagement level of 11 ...

Warehouse launches campaign to boost fashion credentials

By Sarah Shearman, 25 January 12, 12:30

Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years ... -long integrated marketing campaign, repositioning it as a shop for "lifestyle moments". The campaign, which ... fashion credentials. Social media forms a key part of the campaign, and it is also launching a Facebook ... who may not have considered it before. The campaign comes ahead of the brand's new marketing ...

Christmas shoppers drawn to 'theatre' of high street, claims report

By Nicola Clark, 22 December 11, 10:30

into the retail experience. The report praised Selfridges for integrating on and offline activity, stating ...

Sainsbury's drops 'try something new today' strapline

By Matthew Chapman, 15 September 11, 12:01

. It will be illustrated with a new ad campaign breaking tonight that shows how customers can gain from enjoying the small things in life. It was created by AMV BBDO with media planned and bought by PHD. The campaign will not feature Oliver, who will bow out with a farewell Christmas television campaign, as revealed in July ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

backed by a "significant" marketing investment, with the launch of an integrated advertising campaign. The campaign, created by VCCP, features TV ads in which the Russian meerkat visits the UK for the first time ... handled the media planning and buying for the campaign, while The Mill developed the Meerkovo site and LBi ...

Nxt Gen 2011

By Nicola Clark, 27 May 11, 11:00

From the growth of social media to integrated campaigns, the up-and-coming young talent

Past celebrity stars of Morrisons ads

By Ed Owen, 16 March 11, 11:50

an ad for Morrisons in almost two years, with a new campaign set to launch in the late Spring.

Brand backers await World Cup 2018 decision

By John Reynolds, 02 December 10, 09:07

problems our campaign has experienced? Maybe. But whatever happens, to me, the main legacy of this bidding ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ... . CHANGE4LIFE Making government campaigns compelling is no easy task, but with Change4Life ... make it better' campaign it mounted a direct challenge to Starbucks; its first TV ad, launched last ...

Drinkaware launches next phase of campaign

By Gemma Charles, 02 September 10, 09:45

campaign aimed at persuading young people to drink responsibly. ... The campaign now includes a Facebook application and will target students. The initiative ... , Sainsbury s and Asda also contribute to the drive. The 5m outdoor ad campaign, "Why Let Good Times Go ... with water or soft drinks; and looking after mates. The campaign specifically targets young adults who end ...