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Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

it is about not getting stuck in our ways, but our athletes keep us young and energetic. You can never grow ... about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

1bn of capacity, so if we wanted to grow to be a 5bn business, we would need approximately five ...

Bing steps up challenge to Google with new 'social search' feature

By Sarah Shearman, 11 May 12, 11:51

to their friends on social networks as it taps into the growing trend of social recommendations. The redesign ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

, then the more we can grow and create jobs, and in a sustainable way. The more we can create strong categories ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

was the pre-paid card the fastest growing card ever. You re taking on Paypal, Visa, etc ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

of each impression,' adds Cross. Take-up is growing in sectors such as retail, particularly for those ... Estimated at 10bn impressions per month currently, and likely to grow quickly as territories activate. 6 ... growing pains. Microsoft recently switched from AdECN (used in the US) to the biggest volume player ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

By Matthew Chapman, 03 May 12, 08:59

in the platform as they seek to reach the growing number of consumers using mobiles for shopping. Figures from ...

Europe's 'chilling' data reforms will deter a UK Facebook or Twitter

By Sarah Shearman, 02 May 12, 11:36

for the growing numbers of small and medium-sized businesses that are key to the growth of the UK's digital ...

Brand Health Check: Friends Reunited

By Sarah Shearman, 05 April 12, 02:00

for Friends Reunited to re-evaluate and define a social space within which it can defensibly operate and grow ... they are via imagery are growing rapidly. Play to this. That means innovating, not buying rights to impersonal ... long it was looking quaint, clunky and, let's not forget, ugly. In 2005 ITV took ownership, but any ...