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IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

The growth of digital marketing spend in the UK has accelerated to its highest level in five years, with FMCG and retail brands cementing their position among the top spenders.

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

or promotions, the benefits can be big. As time goes on, though, the major new insights grow rarer ... . There are also growing doubts about the unique role of loyalty schemes as data-gathering mechanisms. Take e ... : if Sainsbury's chief executive Justin King is correct, there will be a growing divide in retailing between ...

Why should brands worry about Europe's data protection proposals?

By Charles Ping, 26 January 12, 09:00

growing need in recent years to refine how consumer data is gathered and used across all channels ring ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

and an activist younger generation is growing, and the shift has major implications for brands, which need ...

How to join the social club

By Melanie May, 28 November 11, 12:00

. TOP FIVE TIPS - HANDLING SOCIAL DATA 1. The amount of social-media data out there is growing so ...

Revolution Awards 2012 - deadline extended

By Staff, 15 November 11, 07:30

at the Natural History Museum, to the Commonwealth Institute and the Royal Albert Hall, the growing Revolution ...

British Gas claims Nectar and Sainsbury's partnerships paying off

By Daniel Farey-Jones, 28 July 11, 12:21

admitted it had been unable to grow the amount of service contracts in the first six months of the year ...

Virgin Holidays hires O2's head of direct marketing

By Loulla-Mae Eleftheriou-Smith, 20 May 11, 10:36

Joining on 20 June, Otter will report directly to Andrew Shelton, marketing director at Virgin Holidays. She will be responsible for growing the holiday operator's retention strategy, in line with consumer and market trends. She replaces Kyri Kilakos, the brand s head of insight for the past six ...

What digital marketers can learn from DM

By Kim Benjamin, 20 May 11, 10:00

of contact, and customers' growing preference to do more online, means that direct mail must innovate or die ... ,' adds McDougall. 'Our preferred approach is to talk to customers through multiple media and let them ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

seeking long-lasting relationships, and Sheppard has ambitions to grow it to the size of its other ... is hoping that two marketing drives will help grow sales of the company's Veg Pot range from 12.1m in 2010 ... flagging sales of cider brand Magners, having previously enjoyed success growing the Foster's, John Smith ...