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Tesco pushes 'home of gaming' positioning after Game collapse
grace comes after it failed to fend off growing competition from large supermarkets such as Tesco ... lets consumers trade old games for money off in-store. Media planning and buying for the campaign ...
Microsoft plots fightback against Google Chrome with IE9 activity
browser, amid growing competition from Google's Chrome and Mozilla's Firefox.
Vimto shifts marketing spend with increased digital investment
growing online fan base. ... to capitalise on its base of 240,000 Facebook followers. It also intends to grow its online presence beyond ...
Review of the Year: Top 10 marketing mishaps in 2011
's version of the sport. Amid growing concerns that FIFA is tarnishing the beautiful game, a British ...
Review of the Year: Top 10 marketing moments of 2011
and an activist younger generation is growing, and the shift has major implications for brands, which need ...
Marketing's Adwatch of the Year 2011
in a job well done, and played a big part in Wickes growing its revenues at 2% in the first half ... following Flintoff's debut 'Let's Celebrate' ad at Easter, Morrisons recorded an 8% sales uplift on the same ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...
Diageo in £2m Christmas push
: "Celebrate this Christmas with a Guinness". Targeting the ever-growing digital market, an interactive ...
Wrigley's prepares major marketing pushes across Extra and 5Gum brands
White brand-extension last year, which Wrigley s claims has helped to grow the overall Extra brand ...
Littlewoods censors Facebook backlash over Christmas spot
to curtail the growing consumer backlash over the spot. The ability to comment on the ad itself has also ...
Dixons aims Star Wars ad at John Lewis threat
, but faces a growing threat from John Lewis, which has invested heavily in ads highlighting its consumer ... is concerned by John Lewis because its sales are growing and it s a great brand . A 40-second TV spot shows ...
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