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M&S creates two senior marketing roles to boost fashion

By Matthew Chapman, 02 May 12, 08:22

's food offering continues to grow with sales increasing by 1.0% during the same period. In February ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

. These will continue to be the biggest driver of new purchases as children rapidly grow out of their clothes ...

Brands face up to breakdown in trust

By Nicola Clark, 02 May 12, 09:00

The phrase 'a nation of lions led by donkeys' - used to condemn the generals who commanded the British Infantry in World War I - has been revived by McCann London to describe the growing disconnection ... at its pre-recession level (nearly two-thirds of respondents), as consumers choose not to let uncertainty ...

Kenwood

02 May 12, 12:00

for the growing post-war market at his Woking factory. His aim was to identify tasks that gave housewives the most ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

, he added. A small, but growing number of consumers are choosing sustainably sourced ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

Brand Health Check: Instagram

By Kim Benjamin, 25 April 12, 12:00

, loyal and fast-growing community of 30m users that doubled in size in the past five months? Will it try ... and grow the user base - Facebook knows about scaling. It is too early to pass judgement, and fears of a ...

The Marketing Society Marketer of the Year 2012

By Nicola Clark, 24 April 12, 09:00

on the growing importance of emerging markets to the automotive industry. ANDY FENNELL - Chief marketing ... and culture across the business with marketing at the heart. The brand continued to grow its footprint during ...