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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... marketing programmes doing to grow the category?' This not only changed the definitions of brand success ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

that will help it grow overseas, as well as in home markets. YES - SIMON GORE, MANAGING DIRECTOR, UK, HOLMES ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

it is about not getting stuck in our ways, but our athletes keep us young and energetic. You can never grow ... about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

By Nicola Clark, 12 October 11, 12:00

concerns over the economy, there is a growing number of roles that brands are struggling to fill. Top ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

seeking long-lasting relationships, and Sheppard has ambitions to grow it to the size of its other ... is hoping that two marketing drives will help grow sales of the company's Veg Pot range from 12.1m in 2010 ... flagging sales of cider brand Magners, having previously enjoyed success growing the Foster's, John Smith ...

The Year Ahead

By Nicola Clark, 11 January 11, 08:30

to grow. However, it also means that the recent increase in TV viewing is likely to remain a factor ... will also be key for mobile marketing. We started thinking about mobile at the end of 2005 and the growing ... ' means channel thinking gets mixed up. QR codes on products let people 'Like' them. - Installations ...

Helen Edwards on Branding: Ask why before you buy

By Helen Edwards, 17 August 10, 12:00

's brand audit. First, does the brand tap into a growing cultural trend? Wagamama scores here ... ? In the age of banking fragility, and growing concern over hackers, would you invent a quirky internet bank ...

Doing the business

By Suzy Bashford, 23 June 10, 08:00

, The Marketing Society has just set up a B2B working group in recognition of the discipline's growing importance ... as growing awareness and understanding of the alliance, the content won a gold award at the New York ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

ads. However, Tesco continues to grow and diversify. In March it forged a partnership with estate ... growing its customer base for the first time in five years. This has been a job well done by the group ... agenda - hence last year's 'Hedge fund' campaign, in which Stella pledged to grow a hedge for every ...