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Apple cements most valuable brand status as UK's giants slide

winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

, then the more we can grow and create jobs, and in a sustainable way. The more we can create strong categories ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

's business-to-business website is shameless in its encouragement of greater pack sizes. In the 'Grow ... again. Hey, never mind the usual, standard-size latte; today, let's make it a grande. According to a ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

, he added. A small, but growing number of consumers are choosing sustainably sourced ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

that with the premium single-cup segment being the fastest-growing area of the global coffee industry, 'it's right ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

of priorities. As this range becomes more popular, I hope the creativity in its advertising will grow ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

By Gemma Charles, 27 March 12, 04:00

: 1. Socal media measurement 'grows up' 2. Brands called on to help regulate media 3. Talent ... . Social media measurement 'grows up' As marketers increase their investment in social media, the issue ... agency Jam, said the industry is 'growing up' in its attitude to social-media measurement. 'So far ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

of the fastest-growing cosmetics brands in the UK in the past two years. The cosmetics market grew by 7% and 7 ... . Goldin pledges that Revlon's marketing spend will grow with the UK market. 'This is a really ...