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Apple cements most valuable brand status as UK's giants slide

winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

was the pre-paid card the fastest growing card ever. You re taking on Paypal, Visa, etc ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

associated with high-end fashion magazines, to becoming the fourth-fastest growing brand in the world today ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

as they move to reach the growing number of consumers using mobile devices to interact online, according

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

and engagement is key to discovering what really drives sales." Despite concerns that the growing focus ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

ever-growing populations in emerging markets, ageing populations in developed markets ...

Insurer RSA adds Sky marketer amid restructure

By Alex Brownsell, 27 January 12, 11:40

Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

. As it continues its drive to grow the market, it seems Optimax's DIY approach is delivering. So long ... argue they would not have let the advertiser make the same mistake. 'An agency can draw on lots ...