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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

m of this came from outside the US. To grow brand awareness internationally, Under Armour ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

it is about not getting stuck in our ways, but our athletes keep us young and energetic. You can never grow ... about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

. These will continue to be the biggest driver of new purchases as children rapidly grow out of their clothes ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

as they move to reach the growing number of consumers using mobile devices to interact online, according

Brand Health Check: Superdry

By Georgina Brazier, 08 March 12, 12:00

's, Converse marketer It is illogical to expect a fashion brand to keep growing ad infinitum. Disappointed ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

brief is that a client wants to grow, but the data we get is historic. We all guess the future ...

US sportswear brand Under Armour targets Europe with MTV show

By Gemma Charles, 28 February 12, 08:00

push as it attempts to grow brand awareness outside the US.

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

certainly recognised the changing attitudes of a growing base of affluent women,' says Donnelly. 'These ...

Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

specs on Facebook for their networks to admire and comment on. The growing power of these consumer ... online and offline worlds are growing increasingly blurred and as we move from the era of the desktop ... . Rowans' focus on the growing power of the Hypernet follows comments from Business strategist and author ...