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Apple cements most valuable brand status as UK's giants slide

winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

that with the premium single-cup segment being the fastest-growing area of the global coffee industry, 'it's right ...

Domino's hits £1m sales in a week through mobile transactions

By John Reynolds, 28 March 12, 09:41

at ensuring our franchisees can profitably grow their business in the coming months." Follow John ...

Domino's readies debut Facebook TV ad

By John Reynolds, 13 March 12, 08:59

Domino's will air its first-ever Facebook TV campaign this week, which highlights the growing importance of the social network to the fast-food brand. The TV ad has been created by Big and premiers ... , which has boosted the number of online orders. In its latest financial results, it said a "growing ...

Domino's flags up virtues of low-cost digital marketing

By John Reynolds, 15 February 12, 10:03

Domino's opened 62 new outlets during the year, bringing the total to 726 in the UK and the Republic of Ireland. Overall, sales increased 9.3% to 530.6m in the 52 weeks to 25 December 2011. Online sales came in at 183.1m, up 43%. Domino's said that a "growing number" of its stores now took ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

-increasing expectations of consumers. 'The interesting role for brands is the growing opportunity to become a facilitator ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

in a job well done, and played a big part in Wickes growing its revenues at 2% in the first half ... following Flintoff's debut 'Let's Celebrate' ad at Easter, Morrisons recorded an 8% sales uplift on the same ... and recognisable positioning, which lets retailers such as Morrisons weave themselves into the very fabric of TV ...