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Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

1bn of capacity, so if we wanted to grow to be a 5bn business, we would need approximately five ...

High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

Buoyed by innovation, the energy-drinks market is growing rapidly, and is now the UK's third ... , will be key to growing the market's value. ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

, then the more we can grow and create jobs, and in a sustainable way. The more we can create strong categories ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

and there are probably only two basic positions. How we grow it or what you can do with it. Then imbue it with personality. The how we grow it is dangerous because it could easily be populated with platitudes about ... -being. However I left the site not knowing who grows it, where they re grown or indeed if it even comes from ...