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Industry bodies unite for experiential marketing code

By Gemma Charles, 28 February 12, 08:00

." Bob Suppiah, chairman of the IPM, added: "Experiential Marketing is growing rapidly, and the CAP Code ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

faster than they used to: people access information quicker and grow (up) sooner psychologically ... Gaye's Let's Get it On at the same time , initially out of sync, to represent how the product can help ... approach is to let consumers have a bit of fun with it for themselves. It is not always our job to push ...

Editor's comment: TV's refuseniks are a breed apart

By Noelle McElhatton, 08 February 12, 12:00

tape for brands to cut through, but it also presents an opportunity. There is growing reluctance ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

ever-growing populations in emerging markets, ageing populations in developed markets ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

fairly relaxed way for a bit of pleasure. Would he want to discourage that? This is a growing industry, a ...

Unilever launches global charity foundation

By Loulla-Mae Eleftheriou-Smith, 27 January 12, 09:05

changing world. One where populations are growing, water is becoming increasingly scarce, and where food security is a growing issue. "Unilever is committed to addressing the unmet social needs that our ...