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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... , but there is a big job to do. We have an avid core group of fans, but our challenge is to grow beyond this ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

m of this came from outside the US. To grow brand awareness internationally, Under Armour ...

Yell loses marketing chief Ashmore amid overhaul

By Matthew Chapman, 22 May 12, 08:30

in revenues slightly by growing 112% to 134m. In its annual results presentation, Pocock said: "In July ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

in this space. But I see no particular signs of that [with Facebook]. You think Facebook can grow further ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

it is about not getting stuck in our ways, but our athletes keep us young and energetic. You can never grow ... about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

Bing steps up challenge to Google with new 'social search' feature

By Sarah Shearman, 11 May 12, 11:51

to their friends on social networks as it taps into the growing trend of social recommendations. The redesign ...

BT's profits boosted by hitting 10m super-fast broadband mark

By John Reynolds, 10 May 12, 09:17

BT, the country s biggest fixed-line telecoms company, Thursday reported its full-year results for the year ending 31 March 2012, which revealed that strong demand for its broadband service and spending cuts had help to grow profits but revenues were down over the year. Revenues were down 4% to 19 ...

Capital One in frame to become League Cup sponsor

By John Reynolds, 04 May 12, 10:19

as a means of raising its profile in the UK. The company has had made previous efforts to grow its ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

of each impression,' adds Cross. Take-up is growing in sectors such as retail, particularly for those ... Estimated at 10bn impressions per month currently, and likely to grow quickly as territories activate. 6 ... growing pains. Microsoft recently switched from AdECN (used in the US) to the biggest volume player ...