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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. Globalisation, retailer power, the growing importance of customer experience, social media - over the past 20 ... marketing programmes doing to grow the category?' This not only changed the definitions of brand success ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

not agree, but British brands put digital to work where it counts - growing profitable businesses ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

winners like Facebook, Apple and IBM grow from strength to strength and technology brands dominate ... around. It s one of the fastest growing regions of the world. Brands from all over the world ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

that will help it grow overseas, as well as in home markets. YES - SIMON GORE, MANAGING DIRECTOR, UK, HOLMES ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

it is about not getting stuck in our ways, but our athletes keep us young and energetic. You can never grow ... about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

, saw ad-spend grow faster than the economy last year and predicted even better for 2012. Growth ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

01 March 12, 12:00

-off - it's more complex than reducing headcount to grow the innovation pipeline. And the key to delivering ...

Industry bodies unite for experiential marketing code

By Gemma Charles, 28 February 12, 08:00

." Bob Suppiah, chairman of the IPM, added: "Experiential Marketing is growing rapidly, and the CAP Code ...

Revolution: March 2012 features list

By Kim Benjamin, 06 February 12, 12:04

Lifting the lid on Facebook deals In the first issue of Revolution in 2012, we lift the lid on a growing trend for brands to make direct deals with Facebook, exploring the benefits and challenges ... looking to adopt a blended approach to maximise return from these growing channels? With an increasing ...