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Editor's comment: Google's evolution is key
, the need to diversify has never been greater. Google knows this, of course, and is investing in growing ...
Talk Talk hires Project Canvas architect Chakkara as head of online
of experience and will play a key role in developing our online strategy and helping us better serve our growing ...
Masterclass: Personalised ads
's remarketing initiative is one of a growing number of behavioural targeting options available to advertisers ... to the growing importance of multiple data sources, such as combining web and offline information with a client ...
Future TV: Telly's vision
will grow, enhanced by widgets, return-path interactivity and other characteristics of the web, plus goodies ...
Whatever happened to fair play?
The recent trend for marketers to hold pitches for every project brief, as well as running cost-based, eBay-style e-auctions, is causing an unprecedented level of unrest among agencies. As a growing ... and his team appeared. 'That's how the public sees BR,' Marsh told them. 'Now let s see what we can do ...
Brand Health Check: Bold
respectively. So, can Bold get sales growing again? We asked Pete Hollingsworth, managing creative director ...
Helen Edwards on Branding: From checkout to grave
-bashing won't stop there. A growing concern is that they will soon hold more information on people than ...
Helen Edwards on Branding: The third way
with an aggressive stance based on lower prices and faster response times. - Ping Pong: fast-growing Asian ... : segmentation. Let the leaders keep the volume, you take the value. Focus on a demographic or attitudinal ...
Digital Report: Don't underestimate the super-affiliates
director at British Gas, believes their influence will only grow. 'The bigger comparison sites ...
Digital Report: Keep your affiliates onside
becoming a permanent part of the brand's online marketing planning process - a sign of their growing ... communication channels to let them know about developments, and upcoming online and offline marketing campaigns ...
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- Salary/package is negotiable and generous, London
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