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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

circulations are (with some exceptions) showing decline but digital readership is growing. So the newsbrands ...

Tokyo 2020 appoints Weber Shandwick for Olympics bid

By Matt Cartmell, 25 May 12, 12:54

with and continues to grow from Tokyo s previous bid. As close partners, we will work to tell the story of our plan ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

. There is no doubt that the volume of visual content on social networks is growing at a phenomenal rate. More than 1 ... , but more logical when asked a direct question. Growing pains While scoffing at the $1bn valuation of Instagram is de rigueur, the site is growing at a phenomenal rate. There was a 1600% growth in its user base ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... , but there is a big job to do. We have an avid core group of fans, but our challenge is to grow beyond this ...

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ...

Think BR: The search for white space

By Will Landell Mills, 25 May 12, 08:30

White space is the marketing term for unmet needs. White space is the place where business grows ... but in a sense more surprising example of evolving psychological needs . Why has porridge been growing so ... have an instinct for it. As a snail grows a shell, we grow tools. First stone axes, now smartphones ...