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12 for London 2012

By Ed Kemp, 03 November 09, 09:55

With fewer than 1000 days to go to the 2012 Olympics, Marketing identifies Team GB's rising stars. ... . However, the home advantage means many of those who step onto the podium in London in 2012 will be adding ... 12 rising stars for London 2012. Laura Robson (tennis) In 2007 Marketing said: At the tender ... for a tennis gold at London 2012, but Oliver Golding represents a good bet for brands seeking a rising ...

New campaign: London 2012

24 November 04, 12:00

Client: London 2012 Agency: New Moon London 2012 has developed its most ambitious promotional ... -gold medallist Kelly Holmes. The film has been put online at www.london2012.com to coincide with the submission of the final details of London's bid to host the Olympics in eight years' time. Called 'Sport at heart ...

London 2012 appoints agency

By Ed Kemp, 19 February 08, 04:10

LONDON - The London Organising Committee of the Olympic Games and Paralympic Games (Locog) has

BMW to sponsor London 2012

By Ed Kemp, 18 November 09, 10:00

LONDON - BMW has been unveiled as the latest tier-one domestic partner for the London 2012 Olympic ... by athletes and London 2012 staff in the Athletes Village. 'Sustainability is a central pillar of our ... automotive company, for the fifth year in a row. Therefore we have a natural affinity with London 2012 ... until the Opening Ceremony of the 2012 Olympic Games. The news of BMW taking tier-one sponsorship ...

BT unveils London 2012 plans

By Ed Kemp, 05 March 08, 10:00

LONDON - BT has unveiled details of its tier-one sponsorship of the London 2012 Olympic Games ... will receive exclusive marketing rights and rights to use the London 2012 logo within its sector. In a joint ... The telecoms brand becomes Official Communications Services Partner for the London Olympics and will be responsible for providing all communications services to London Organising Committee of the Olympic ...

EDF becomes London 2012 partner

By Ed Kemp, 29 May 07, 09:30

LONDON - EDF Energy has become the second tier-one domestic partner of the London 2012 Olympic ... of the original London 2012 bid team prior to the city being awarded host city status in 2005. It also has a ...

London 2012 eyes beer brand

By Ed Kemp, 27 March 07, 08:30

beer brand to fill the final tier-one domestic partnership category for London 2012. ... are tipping Budweiser as the brand most likely to become the official beer of London 2012. It was a domestic ...

London 2012 ticket allocation begins

By John Reynolds, 16 May 11, 04:38

purchased tickets for the London 2012 Olympics.

New campaign: London 2012 clock

27 April 05, 10:50

London's bid to host the 2012 Olympics Games is gathering pace with the launch of a number ... London 2012 has unveiled a countdown clock in London's Trafalgar Square sponsored by EDF Energy, as part of the push to bring the Games to the city. Network Rail has planned a £500,000 programme of promotions, while BT, another bid partner, has launched an official phoneline for the public to register ...

London 2012 clears first hurdle

19 May 04, 12:00

The team behind the London 2012 Olympic bid breathed a sigh of relief last week as it revealed ... the London 2012 logo in their marketing activity. Getting UK companies of this calibre on-side is critical ... further benefits for London 2012. 'We get cash, obviously, and value in kind, such as flights from British ...