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EDF adds brand character to Olympics reward-scheme push

is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ... Yous', our new character, and our partnership with London 2012, we believe this new campaign has all ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... 's sponsorship of Euro 2012. Follow interviewer John Reynolds and producer Ben Hall at @johnreynolds10 ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

/Initiative 30 13 ( ) Cadbury Dairy Milk Fallon London/PHD 27 14 ... McCann-Erickson/ Mindshare 23 19 ( ) Airwick Euro RSCG London/ ZenithOptimedia ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

and festivals allowing us to shine a spotlight on the talent of 2012." To further its strong association ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-month period from October 2011 - when the campaign started - to 31 March 2012. Revenue per seat was 50 ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...

Video: Highlights from the Revolution Awards 2012

By Sarah Johnson, 24 April 12, 12:20

of Pottermore.com. Profero took two awards for client ASOS, while JWT London won Best Use of Video for its 'Mouth vs Life' campaign for Johnson Johnson. The awards were held at The Grosvenor in London and were hosted by comedian Sean Walsh. The full list of winners from the Revolution Awards 2012 ...