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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

." Many industry experts have named 2012 the year of NFC contactless payments in the UK, while others ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

and is tipped to be one of the biggest stars of London 2012. "That makes this the perfect time to release ...

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

. Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ... to reach out to a different clientele." British Airways is one of the official sponsors of the London 2012 Olympic Games and immediately after Van der Post's speech at the conference, held in Terminal 5 ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

to mark the London 2012 Olympic and Paralympic Games. ... screenings under the London Live banner in partnership with The Mayor of London s office, The Royal Parks ... the Olympics, BT wanted to find a way to achieve cut through and London Live will enable it to do that. He ... London Live in its newspaper titles The Sun, The Times and The Sunday Times. Absolute Radio and Bauer ...

Bing steps up challenge to Google with new 'social search' feature

By Sarah Shearman, 11 May 12, 11:51

to comScore data for March 2012. Bing has a bigger market share in the US, at 14.5% market share, while ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

conference in London yesterday by James Le Brocq, managing director at O2 Money, which had originally planned ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas. ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ... manufactured in sweatshops in Indonesia. The article, headlined Exposed: The reality behind London ... targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

announced that Eurosport's 3D coverage of the London 2012 Olympic Games would be broadcast on Sky 3D, the UK ... 'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok ... that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ...