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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

with the Dutchman at the company's landmark London headquarters, Unilever House, to find out how the company and its ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

, saw ad-spend grow faster than the economy last year and predicted even better for 2012. Growth ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

. Moreover, as London 2012 and the Diamond Jubilee draw close, it's a prime time for brands to celebrate ... consultancy Calling Brands, argues that the recent regeneration of King's Cross station in London sums up ... in 2008 to a projected 6.4m for 2011/2012. Similarly, Moving Brands was briefed to revamp wholesale ... to celebrate Britain, and Liberty of London rolled out a refreshed brand identity, designed by Calling Brands ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

Click to read Marc Pritchard's comments on: The London 2012 Olympics Social media ... The balance between profit and purpose On the London 2012 Olympics Q: What financial ... . So our target [for the London 2012 Olympics] is an extra $500m in sales worldwide. Q: Few ...

Interflora targets commuters ahead of Mother's Day

By Maisie McCabe, 08 March 12, 10:40

and about in London this week and then out visiting other parts of the country across 2012. "With so many ... Interflora and MG OMD have created a series of interactive flower displays for London commuters ... ). Interflora's Mercury Man will be out and about at the London stations and around the city promoting ...

Barclays and Emirates TfL sponsorship deals under fire

By Maisie McCabe, 20 February 12, 02:12

Transport for London's handling of sponsorship deals with Emirates and Barclays has been criticised ... The report, Whose brand is it anyway? by the London Assembly s Budget and Performance Committee, said Transport for London's (TfL) approach to sponsorship deals needs to be "clearer, more ... car across the Thames in East London. Issues raised in the report include whether TfL should have ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

in London, as well as the only one to have won eight consecutive D AD pencils. 'Looking at the 4Creative ... , Specsavers : I have worked in all sorts of agencies, including big London agencies and regional ones, so I ... your in-house agency? GD : We've had lots of creatives come over from London agencies and feel very ...