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EDF adds brand character to Olympics reward-scheme push

is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ... Yous', our new character, and our partnership with London 2012, we believe this new campaign has all ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

. Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

abroad in 2012? Beresford told Marketing : It s worth pointing out that overseas tourist boards ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

and festivals allowing us to shine a spotlight on the talent of 2012." To further its strong association ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

, offering consumers "insider tips" about activities in London. ... The billboards rolled out this week across main London terminal train stations. They have been ... to "London's Insider Tip Generator" to recieve a personalised message on a billboard. The message will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

McDonald's to introduce Olympic happy meal promotion

By Loulla-Mae Eleftheriou-Smith, 16 April 12, 09:29

the London 2012 Games characters, Wenlock and Mandeville. ... McDonald's is the official restaurant provider to London 2012, and its new promotion involves the brand giving away nine million toys with its happy meals, encouraging children to engage with the Games. The toys include two stepometers, a jumpometer, a bat and ball, shuttle run-counter and a relay baton ...