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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

of the England football team ahead of the Euro 2012 tournament.

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

@danfareyjones League Tables Millward Brown BrandZ Top 100 2012 Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

in the list. To see the full list of women in the Power 100 2012 click here . ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

with the Dutchman at the company's landmark London headquarters, Unilever House, to find out how the company and its ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

advertising campaign is expected to start filming in London this week. Previous films stars including ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

(13.6% share) (SIG data to 17 Mar, 2012).. Sanex. Bought by Colgate-Palmolive from ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

there first. Helen Edwards has a PhD in marketing, an MBA from London Business School and is a partner ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

Delivering The Marketing Society s 2012 annual lecture on Monday, he said: In the past, the job of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products and services that grew profits. We did that fairly well. Today, we are rapidly losing ground. The consumer ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... completely ignored. TWITTER FEED: Reaction to Mars' Euro 2012 ad Damion Roberts @damionroberts ...