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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

The reported impact of Heathrow's passport control queues on businesses in London holds lessons ... down to two cities London and Amsterdam. On all the important criteria facilities, security ... . Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

@danfareyjones League Tables Millward Brown BrandZ Top 100 2012 Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

in the list. To see the full list of women in the Power 100 2012 click here . ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

, offering consumers "insider tips" about activities in London. ... The billboards rolled out this week across main London terminal train stations. They have been ... to "London's Insider Tip Generator" to recieve a personalised message on a billboard. The message will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

. MARCH Conversations about the Virgin London Marathon in April began to crop up, with Twitter and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... completely ignored. TWITTER FEED: Reaction to Mars' Euro 2012 ad Damion Roberts @damionroberts ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

conference in London yesterday by James Le Brocq, managing director at O2 Money, which had originally planned ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods ... "It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...