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Apple cements most valuable brand status as UK's giants slide

@danfareyjones League Tables Millward Brown BrandZ Top 100 2012 Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ...

Brand Barometer: Social media performance of Audi

By Gemma Charles, Public affairs editor, Marketing, 09 May 12, 12:00

January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...

Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

and will feature an on-pack promotion for one person to win a diamond worth 15,000 from Williams Son of London. ...

We'll Call You: Land Rover

02 May 12, 12:00

do you live? I can give you your local dealer number. Mktg I live in North London. Land ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

manufacturing in Sunderland and design in West London, is a factor more consumers now care about. 'We ... at $27bn, and Honda, 19th at $19.4bn. Long-term view Interbrand London chief executive Graham Hales ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

, Birmingham s Bullring and London s Westfield. Consumers will be encouraged to visit a dedicated YouTube ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

- pretty much on the runway, as it goes - British Airways flights between Tokyo and London pass overhead ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods ... "It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...