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Apple cements most valuable brand status as UK's giants slide

@danfareyjones League Tables Millward Brown BrandZ Top 100 2012 Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

brand in 2012. He drives both the fashion and family focused campaigns, including the recent Back ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

in light of concern expressed in some quarters that once the London 2012 Olympics are over, brands could ... that although the impact of the London 2012 games could not be predicted, organisations needed to be prepared ... ensured that all its commercial contracts go beyond 2012 in order to maintain support after the Olympics ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

M&S launches recycling initiative fronted by Joanna Lumley

By John Reynolds, 26 April 12, 09:47

ethical and eco ambassador. The Shwopping initiative is being launched today (26 April), in East London ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas. ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ... manufactured in sweatshops in Indonesia. The article, headlined Exposed: The reality behind London ... targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

and encouraging UK consumers to 'Take The Stage' in 2012. ... The London 2012 Games sponsor will launch a 60-second TV ad featuring Team GB athletes Victoria ... Rose will invite a winner to play basketball with him in the US. The campaign launched at 20:12 ... on the brand's website, www.adidas.com/all2012 , and Facebook page, as well as its @adidasUK Twitter page ...

Reebok fitness competition lands TV slot

By Maisie McCabe, 10 April 12, 09:15

announced that Eurosport's 3D coverage of the London 2012 Olympic Games would be broadcast on Sky 3D, the UK ... 'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok ... that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ...

Westfield to roll out 'I was there' Olympics campaign

By John Reynolds, 27 March 12, 08:30

' to support its tier-three sponsorship of the London 2012 Games. ... The company, which owns shopping centres in London s Shepherd s Bush and near the Olympics site at Stratford, will run ads themed on where people were during great moments from the Games. The campaign ... board . They will also be able to share and compare outfits on Westfield London s Facebook gallery ...