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Apple cements most valuable brand status as UK's giants slide

@danfareyjones League Tables Millward Brown BrandZ Top 100 2012 Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

in the list. To see the full list of women in the Power 100 2012 click here . ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

in authority do not understand them, according to McCann London's head of consumer trends and insight, Dean ... tickets every 2012 seconds online is performing much better than our promotion to win tickets ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Wharf in the east of London to the centre of the capital that day, claims the promotion ... and current campaign is 'the people connection'. While it may appear to Londoners that there is a Starbucks ... ) PERSONAL FILE Lives West London. Family Wife and two daughters. Hobbies Travelling. 'I love ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas. ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ... manufactured in sweatshops in Indonesia. The article, headlined Exposed: The reality behind London ... targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands ... As sponsorship success stories go, there can be few to touch LOCOG's achievement in raising 2bn to help fund the 9.3bn cost of the London 2012 Olympics. Call it coincidence, but a rising tide of bad ... . Disappointingly, the latest ad from the official restaurant provider to London 2012, timed for the '100 days ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ... ." As the official restaurant provider to London 2012, McDonald's is preparing to launch a 'Mascotathon' happy meal promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville ...

Medical body calls for Olympic ban on Coke and McDonald's

By Daniel Farey-Jones, 16 April 12, 09:43

and provide the nutritional information to enable our consumers to make informed choices. "At London 2012 ... staging of the Olympics and as a London 2012 sponsor, we are using our catering and customer service ...