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Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

", attracting 12,000 target-consumers in London, Manchester and Birmingham. He said: "Malibutique serves as a ...

Danone ramps up marketing for Evian and Volvic brands

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 08:00

this year that aimed to bring the Alps to London . A new global digital platform, www ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

@danfareyjones League Tables Millward Brown BrandZ Top 100 2012 Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

in the list. To see the full list of women in the Power 100 2012 click here . ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London ... 's sponsorship of Euro 2012. Follow interviewer John Reynolds and producer Ben Hall at @johnreynolds10 ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

/Initiative 30 13 ( ) Cadbury Dairy Milk Fallon London/PHD 27 14 ... McCann-Erickson/ Mindshare 23 19 ( ) Airwick Euro RSCG London/ ZenithOptimedia ...

Kopparberg unveils 'un-established' marketing drive

By Gemma Charles, 14 May 12, 12:30

and festivals allowing us to shine a spotlight on the talent of 2012." To further its strong association ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

as a glorified Waitrose delivery service for wealthy West Londoners. - Developing the company ... and communication, Ocado (2010-2012) - Commercial director, Ocado (2012-present) PERSONAL FILE Family: Married with four children, living in West London. Hobbies: 'Tennis, yoga, Greenpeace - though I ...

High times for booming energy-drinks sector

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 12:45

Soft Drinks Report 2012'. Growth driver With existing consumers also purchasing energy drinks ... in 2012 are to continue to look to broaden the appeal of both the brand and the sector. One ...