is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ... Yous', our new character, and our partnership with London 2012, we believe this new campaign has all ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

@danfareyjones League Tables Millward Brown BrandZ Top 100 2012 Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ...

More than a million Paralympics tickets go on sale to mark 100-day countdown

By John Reynolds, 21 May 12, 09:30

London Olympic organisers are to put more than a million Paralympic Games tickets on sale today (21 ... Today marks 100 days to go until the opening ceremony of the London 2012 Paralympic Games ... of the sessions from 11am at www.tickets.London2012.com . These include seven-a-side football, equestrian, wheelchair basketball and rowing events. Locog (London Organising Committee of the Olympic and Paralympic ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

and is tipped to be one of the biggest stars of London 2012. "That makes this the perfect time to release ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

Speaking at the IAB's annual Mobile Engage event in London yesterday (17 May), Eyre noted how the increasing popularity of smartphones has presented a huge opportunity and challenge for marketerers. He warned marketers there was a risk of "scoring an own goal" if they do not use mobile properly. Eyre said ...