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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

and engaging with our target audiences for 2012 and beyond." The marketing activity comes after Lufthansa ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

The reported impact of Heathrow's passport control queues on businesses in London holds lessons ... down to two cities London and Amsterdam. On all the important criteria facilities, security ... . Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...

Ryanair celebrates 50% lift and record group profits

By Loulla-Mae Eleftheriou-Smith, 21 May 12, 09:30

will be lower than 2012 in a range of between 400m to 440m." O'Leary used Ryanair's annual results ... to bypass high-cost London airports in favour of expanding airports in Spain, France, and Holland. "We expect more European failures in 2012, as higher oil prices and recession continues to expose failed ...

John Lewis partners Kuoni for first 'shop within a shop'

By Matthew Chapman, 18 May 12, 01:17

The Kuoni outlets will offer the full range of holidays available form the brand, which specialises in luxury holidays. They will open in the autumn at John Lewis stores in London's Oxford Street, as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ... to reach out to a different clientele." British Airways is one of the official sponsors of the London 2012 Olympic Games and immediately after Van der Post's speech at the conference, held in Terminal 5 ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

abroad in 2012? Beresford told Marketing : It s worth pointing out that overseas tourist boards ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

for the London 2012 Olympic and Paralympic Games, and the ad campaign aims to show how Heathrow s employees ... London until 21 June. The marketing effort will have a heavy presence on London Underground. Media buying ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-month period from October 2011 - when the campaign started - to 31 March 2012. Revenue per seat was 50 ...

BA unveils plans for giant screen in Olympic Park

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 09:10

British Airways has revealed plans to broadcast the London 2012 Olympic Games live within a ... BA is a domestic tier-one sponsor of the London 2012 Games and has partnered with the London Organising Committee of the Olympic and Paralympic Games (Locog) to create the event, called 'Park Live'. The dedicated area will house 10,000 people, who will be able to watch the Games on a giant screen within ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...