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New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

@danfareyjones League Tables Millward Brown BrandZ Top 100 2012 Rank Change # Brand Brand Value 2012 ($M) Brand Value Change '12 vs. '11 ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

, saw ad-spend grow faster than the economy last year and predicted even better for 2012. Growth ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ... Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to "shape the debate" on the regulation of online marketing, and not view the online space as a "lawless ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas. ... the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t happen ... manufactured in sweatshops in Indonesia. The article, headlined Exposed: The reality behind London ... targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ... ." As the official restaurant provider to London 2012, McDonald's is preparing to launch a 'Mascotathon' happy meal promotion this week (18 April), featuring the London 2012 Games characters, Wenlock and Mandeville ...

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

, whose constituency covers Tottenham, North London where the riots started, said some advertising aimed ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods ... "It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...

Brands sought for £10m Olympic museum

By Ed Owen, 28 February 12, 09:09

in east London, due to open on the site of the Olympic Park in 2014. ... to ensure the spirit, excitement and unforgettable memories of the London 2012 Games live on to inspire ... " and already a recognisable London landmark. The BOC hope the museum will be an important attraction in its own ... will showcase Olympic sports. Special displays will also celebrate London's two previous Olympic Games 1908 ...