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Big Mac blunder hits McDonald’s

By IAN DARBY, 07 January 99, 12:00

anniversary in the UK despite this week s Big Mac fiasco. ... anniversary in the UK despite this week s Big Mac fiasco. The fast-food chain is to offer half-price cheeseburgers for the rest of the year. The offer begins next Monday, the day after the ill-fated Big Mac ... , which it launched last week with Big Macs, and which led to one of the biggest marketing errors in its ...

Burger King hits back at Big Mac

By LISA CAMPBELL, 30 April 98, 12:00

to take on McDonald s flagship product, the Big Mac, with its latest launch, the Big King. ... Fresh from its advertising assault on the taste of McDonald s hamburgers, Burger King is preparing to take on McDonald s flagship product, the Big Mac, with its latest launch, the Big King ... .99 and contains 20% more beef than the Big Mac. Further new launches, including crispy fries ...

BRANDING: Design Choice - Maclaren Mac3

By Chris McDonald, Planning director, BDH\TBWA, 23 October 03, 12:00

exclusive ensemble. Something like the Maclaren Mac3. Anyone born after 1965 is likely to have ridden in a ... ), the Mac3 is more Audi than Asda. It's got brakes, quick-release wheels and flip-down visor. It is so ...

Media choice: McDonald's Big Mac song lyrics

By Adrian Whitefoord, Founding partner, Pemberton and Whitefoord, 02 June 05, 12:06

artists up to $5 (£2.75) each time their Big Mac-mentioning song is played on the radio. Last year ... . Product placement in music seems to work for brands, and McDonald's expects to sell a ton of Big Macs now they are cool. But internet communities used by the target consumer are unconvinced. Comments such as 'Big Mac ...

PlayStation row erupts over Mac games software

By NEILL DENNY, 14 January 99, 12:00

) and runs PlayStation discs on the iMac and other G3-style Macs. PlayStation s consoles retail ...

Barbie ties with MAC for adult make-up line

By by Melanie Godsell, 08 November 06, 12:00

-up firm MAC. ... The range, which will be aimed at adults, is due to be rolled out in the spring. It is thought it will feature both Barbie and MAC branding. Although Barbie has extended into cosmetics in the past, it has previously targeted young girls. The MAC deal is understood to be part of an on-going strategy ...

Mac to rebrand controversial line following net revolt

By Nicola Clark, 20 July 10, 10:20

Cosmetics brand Mac is to rebrand a controversial collection of cosmetics, created in partnership ... The collection had shades entitled Juarez, Factory and Ghost Town, named after Ciudad Juarez, which is infamous for the number of women murdered there. The branding caused a storm of protest across the blogosphere as beauty writers highlighted the link. Mac initially apologised for the product branding ...

Bloggers force Mac to apologise over product launch

By Nicola Clark, 19 July 10, 03:51

Premium cosmetic brand Mac has been forced to apologise after the launch of a new range ... and Mac have issued statements in an attempt to diffuse the situation. Mac, in a US statement ... . "Mac will give a portion of the proceeds from the Mac Rodarte collection to help those in Ju rez." The views of many bloggers were summed up by beauty blog www.healingbeauty.co.uk, which wrote: "For both Mac ...

Apple Mac App store hits 100m download mark

By Sarah Shearman, 13 December 11, 08:15

The Apple Mac App store has reached the 100 million download mark, less than a year after ... , can be bought via the iTunes store for use on Apple Mac computers. The store offers thousands of apps ... 24 hours of its launch in January this year, the Mac App store received more than one million ... how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry ...

Strong iPhone and Mac sales boost Apple profits 95%

By Sarah Shearman, 21 April 11, 09:07

primarily by strong sales of iPhones and Macs. ... to innovate on all fronts throughout the remainder of the year." Sales from iPhones and Macs have driven ... 113% from the same quarter last year. Sales of Macs were up 28% compared to a year ago, amassing 3 ...