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Adwatch (Mar 7) top 20 recall: McDonalds

By David Hackworthy, strategy partner, The Red Brick Road, 07 March 12, 12:00

Skip to table Two-all-beef-patties-special sauce-lettuce-cheese-pickles-onions-on-a-sesame-seed-bun. I'm 47, and I can still say this in less than three seconds, which gets me fries with my Big Mac ... times, places and ways when a little Micky D's just hits the spot. The Big Mac's role is to fill us up ...

Apple invitation sparks speculation of iPad 3 reveal on 7 March

By Ed Owen, 29 February 12, 12:00

the new features might be, and asks readers to speculate. The Apple rumour mill site 9to5Mac claims ...

Adwatch (Feb 15) top 20 recall: McDonalds

By Russ Lidstone, Chief executive, Euro RSCG London, 15 February 12, 12:00

through a variety of McDonald's initiatives and sales-driving messages. Half-price Big Macs, new ...

Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

Sky Movies will be available from launch in the first half of this year, and content will later include sport and entertainment. The as-yet unnamed service will be available across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and internet ...

Apple doubles profits as iPad and iPhone sales explode

By Matthew Chapman, 25 January 12, 09:34

and Macs boosted net sales by 73% to $46.3bn (£27.8bn), while its margins grew fatter. ... .5% to 44.7%. The company also saw growth of Mac computer sales, up 25% to 5.2m, as its iPod sales began ...

Apple Mac App store hits 100m download mark

By Sarah Shearman, 13 December 11, 08:15

The Apple Mac App store has reached the 100 million download mark, less than a year after ... , can be bought via the iTunes store for use on Apple Mac computers. The store offers thousands of apps ... 24 hours of its launch in January this year, the Mac App store received more than one million ... how people get mobile apps, and now the Mac App Store is changing the traditional PC software industry ...

Andrew Walmsley on Digital: The race to change TV

By Andrew Walmsley, 16 November 11, 12:00

Back in the late Pleistocene period (1997 I think) I went along to the launch of WebTV in the UK. There was a lot of excitement; the business had already been acquired by Microsoft for $425m. Of course, it crashed during the presentation, which, if nothing else, gave all the Mac users something to feel smug ...

Field marketing: Your brand in their hands

By David Benady, 09 November 11, 12:00

be trusted, as it employs anonymous members of the public. Gary Mac Manus, managing director of agency Reach ... created an app called iConnect for agents. The company's managing director, Gary Mac Manus, says the app ...

Sector Insight: Colour Cosmetics

By Jane Bainbridge, 26 October 11, 12:00

sits more firmly at the premium end of the market, alongside brands such as MAC Cosmetics and Clinique ...

Apple posts 39% lift in quarterly net profit but sales of iPhone slip

By Loulla-Mae Eleftheriou-Smith, 19 October 11, 09:19

While Apple claimed record sales of its Mac and iPad computers, the technology giant missed analyst expectations. The company has been hit by a fall in sales of its flagship iPhone product. In the quarter, the company sold 17.1 million iPhones, a lift of 21% on the previous year. But it sold around 20 ...