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Field marketing: Your brand in their hands

By David Benady, 09 November 11, 12:00

be trusted, as it employs anonymous members of the public. Gary Mac Manus, managing director of agency Reach ... created an app called iConnect for agents. The company's managing director, Gary Mac Manus, says the app ...

Sector Insight: Colour Cosmetics

By Jane Bainbridge, 26 October 11, 12:00

sits more firmly at the premium end of the market, alongside brands such as MAC Cosmetics and Clinique ...

Top 10 marketing mishaps of 2010

By Nicola Clark, 14 December 10, 12:15

-case study in how not to do crisis communications. MAC gets lost in Mexico The growing might of social media platforms was clearly illustrated when cosmetics brand MAC was forced to pull a controversial ... . After the issue was taken up by beauty bloggers, MAC apologised for the branding and said it would give ...

Don't make a promise you can't keep

By Kim Benjamin, 18 August 10, 12:00

-calorie) varieties, including a 40% larger Big Mac, as part of a World Cup promotion, and a revival of the Big Tasty ...

Mac to rebrand controversial line following net revolt

By Nicola Clark, 20 July 10, 10:20

Cosmetics brand Mac is to rebrand a controversial collection of cosmetics, created in partnership ... The collection had shades entitled Juarez, Factory and Ghost Town, named after Ciudad Juarez, which is infamous for the number of women murdered there. The branding caused a storm of protest across the blogosphere as beauty writers highlighted the link. Mac initially apologised for the product branding ...

Bloggers force Mac to apologise over product launch

By Nicola Clark, 19 July 10, 03:51

Premium cosmetic brand Mac has been forced to apologise after the launch of a new range ... and Mac have issued statements in an attempt to diffuse the situation. Mac, in a US statement ... . "Mac will give a portion of the proceeds from the Mac Rodarte collection to help those in Ju rez." The views of many bloggers were summed up by beauty blog www.healingbeauty.co.uk, which wrote: "For both Mac ...