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Don't make a promise you can't keep

By Kim Benjamin, 18 August 10, 12:00

-calorie) varieties, including a 40% larger Big Mac, as part of a World Cup promotion, and a revival of the Big Tasty ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

products of Big Mac, Chicken McNuggets and French Fries and focused on the diversity of people who eat ...

Marketing's Field Marketing League Table 2009

By Robert McLuhan, 13 August 09, 11:00

appearing desperate'; Reach managing director Gary Mac Manus, meanwhile, described them as blaggers'. A ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

and northern Europe, had a great 2007, which was widely recognised as the year of the Big Mac comeback ...

Brand Health Check: Ducati

16 February 05, 04:43

struck deals with Harrods, MAC cosmetics and shoe designer Roberto Cavalli. The company helped ...

Nectar to rethink rewards strategy

By Mark Kleinman, 17 July 03, 12:00

The shift in strategy, which comes less than a year after launch, sees Nectar's owner Loyalty Management UK (LMUK), invest in a system called Electronic Redemption (ER). It will ultimately allow consumers to swipe their cards to purchase items such as Big Macs and Odeon cinema tickets. Marketing has ...