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Helen Edwards on Branding: Global theory, local practice

By Helen Edwards, 27 July 11, 12:00

sometimes adapting to local tastes (Maharaja Mac in India), the McDonald's positioning is one of the most ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

products of Big Mac, Chicken McNuggets and French Fries and focused on the diversity of people who eat ...

Marketing's Field Marketing League Table 2009

By Robert McLuhan, 13 August 09, 11:00

appearing desperate'; Reach managing director Gary Mac Manus, meanwhile, described them as blaggers'. A ...

Field Marketing Report - The data inspectors

By Robert McLuhan, 09 June 09, 10:09

Gary Mac Manus acknowledges that the EPOS data represents a major advance as, before this became ...

Sector Insight: Make-up

By jane bainbridge, 11 November 08, 08:30

. Est e Lauder, meanwhile, is also big at the premium end. In the 90s, niche brands such as MAC, Stila ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

and northern Europe, had a great 2007, which was widely recognised as the year of the Big Mac comeback ...

McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

By Nicola Clark, 13 May 08, 08:30

in point. While a strong performance in 2007 led to it being heralded as the year of the Big Mac comeback ...

Barbie hands loyalty activity to Dialogue

By by Ed Kemp, 31 January 07, 12:00

in partnership with Est e Lauder brand MAC (Marketing, 8 November). The line will appear in stores this spring and is understood to carry both MAC and Barbie branding. If you have an opinion on this or any other issue raised ...

Barbie ties with MAC for adult make-up line

By by Melanie Godsell, 08 November 06, 12:00

-up firm MAC. ... The range, which will be aimed at adults, is due to be rolled out in the spring. It is thought it will feature both Barbie and MAC branding. Although Barbie has extended into cosmetics in the past, it has previously targeted young girls. The MAC deal is understood to be part of an on-going strategy ...

Media choice: McDonald's Big Mac song lyrics

By Adrian Whitefoord, Founding partner, Pemberton and Whitefoord, 02 June 05, 12:06

artists up to $5 (£2.75) each time their Big Mac-mentioning song is played on the radio. Last year ... . Product placement in music seems to work for brands, and McDonald's expects to sell a ton of Big Macs now they are cool. But internet communities used by the target consumer are unconvinced. Comments such as 'Big Mac ...