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Brand manager of the week: Dearbhla Mac Fadden, Brand manager, JML Group

06 July 11, 12:00

- Describe yourself in three words. Ambitious, enthusiastic, optimistic. - What would you be if you weren't a brand manager? I would own a cupcake shop. Sadly, I am not a domestic goddess so I w...

Brands strut their stuff at London Fashion Week

By Nina Rosandic, 21 February 11, 01:26

. Leading beauty and cosmetics companies such as Mac and Toni Guy will also be on hand at the event to offer ...

Top 10 marketing mishaps of 2010

By Nicola Clark, 14 December 10, 12:15

-case study in how not to do crisis communications. MAC gets lost in Mexico The growing might of social media platforms was clearly illustrated when cosmetics brand MAC was forced to pull a controversial ... . After the issue was taken up by beauty bloggers, MAC apologised for the branding and said it would give ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

products of Big Mac, Chicken McNuggets and French Fries and focused on the diversity of people who eat ...

Marketing's Field Marketing League Table 2009

By Robert McLuhan, 13 August 09, 11:00

appearing desperate'; Reach managing director Gary Mac Manus, meanwhile, described them as blaggers'. A ...

Mark Ritson on Branding: Small is beautiful

By Mark Ritson, 16 June 09, 08:30

brands such as Clinique, M.A.C. and Cr me de la Mer. His big message? Smallness. Est e Lauder's market ...

Branding: Design choice - Hunter welly socks

By Giles Poyner, Business director, Boxer, 08 July 08, 12:00

' personalities) is a design influence that affects a lot of brands - simply consider Mac or Mini for evidence ...

Power 100: Next Generation 2008

By Nicola Clark, 03 June 08, 08:45

marketing strategy. 2007 was something of a comeback year for the Big Mac, while new products on which ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

and northern Europe, had a great 2007, which was widely recognised as the year of the Big Mac comeback ...

Making sure bands fit the brands

By Suzy Bashford, 20 May 08, 11:00

to surround themselves with influences from other cultures, ideas and lifestyles. Apple Mac owners are more ... as an unlikely fan of the Big Mac, and Entertainment Media Research conducted surveys on the tie. Of the sample ...