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Field marketing: Your brand in their hands

By David Benady, 09 November 11, 12:00

be trusted, as it employs anonymous members of the public. Gary Mac Manus, managing director of agency Reach ... created an app called iConnect for agents. The company's managing director, Gary Mac Manus, says the app ...

Amy's Kitchen frozen food range targets UK

By Alex Brownsell, 12 April 11, 08:30

The 20-year-old brand, which has annual revenues of about $270m ( 164m) in the US, has hired design agency Honey to devise a UK-specific brand identity. The packaging for variants such as Rice Mac Cheese and Vegetable Lasagne is intended to convey a premium positioning, as well as a personal ...

The 'responsibility deal' may usher in a new era of 'healthwash'

By Chris Arnold, 15 March 11, 10:00

chicken and hamburgers to be calorific, a Big Mac is 490kcal, but a Subway 6" double meat Italian BMT ...

Top 10 marketing mishaps of 2010

By Nicola Clark, 14 December 10, 12:15

-case study in how not to do crisis communications. MAC gets lost in Mexico The growing might of social media platforms was clearly illustrated when cosmetics brand MAC was forced to pull a controversial ... . After the issue was taken up by beauty bloggers, MAC apologised for the branding and said it would give ...

High-street retailers criticised for salt content in salads

By Jennifer Whitehead, 26 August 10, 09:50

The survey has been carried out by Consensus Action on Salt and Health. It is concerned that consumers buying salads as a healthy option might not realise that the salad they choose might contain more salt than a Big Mac. It researched 270 salads and pasta bowls on sale at supermarkets, fast ...