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The 'responsibility deal' may usher in a new era of 'healthwash'

By Chris Arnold, 15 March 11, 10:00

chicken and hamburgers to be calorific, a Big Mac is 490kcal, but a Subway 6" double meat Italian BMT ...

Don't make a promise you can't keep

By Kim Benjamin, 18 August 10, 12:00

-calorie) varieties, including a 40% larger Big Mac, as part of a World Cup promotion, and a revival of the Big Tasty ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

products of Big Mac, Chicken McNuggets and French Fries and focused on the diversity of people who eat ...

The Marketing Profile: Ian MacArthur of the NSPCC

By Becky Charles, 13 October 09, 08:30

is one step ahead of you in their digital thinking,' he says. 'Mac-Arthur is a true creative; adventurous ...

Marketing's Field Marketing League Table 2009

By Robert McLuhan, 13 August 09, 11:00

appearing desperate'; Reach managing director Gary Mac Manus, meanwhile, described them as blaggers'. A ...

Power 100 Marketers of 2008: 1-50

By Staff, 28 May 08, 08:00

and northern Europe, had a great 2007, which was widely recognised as the year of the Big Mac comeback ...

Cast your vote for Marketer of the Year

By Staff, 07 May 08, 08:45

officer, UK and Northern Europe, McDonald s The aptly named Jill McDonald has brought the Big Mac back ...

McDonald's faces 'vouchers for kids' allegations

By Gemma Charles, 11 March 08, 08:45

has been distributing cut-price vouchers for Big Macs to school pupils. ... -off vouchers for Big Macs and Fillet-O-Fish to children in school uniform. A McDonald s spokeswoman said ...

Raymond Snoddy on media: Lack of flexibility will kill TV revenues

21 September 05, 12:00

's planned to pay rappers to mention the Big Mac in songs. The burger chain intended to pay the artists $1-$5 each time the words 'Big Mac' were heard on the radio. Plans were scrapped when the story was leaked ...

McDonald's expands vegetarian menu with Quorn burger

By Ben Bold,, 18 February 04, 11:00

The home of the Big Mac, which already sells a Vegetarian Deluxe burger, has signed a deal with Quorn manufacturer Marlow Foods to supply its restaurants with burgers. Quorn, which predominantly targets women, already provides McDonald's rival Wimpy with burgers; it is not known whether the McDonald ...