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Sky to launch pay-as-you-go content for non-subscribers

By Loulla-Mae Eleftheriou-Smith, 31 January 12, 10:21

Sky Movies will be available from launch in the first half of this year, and content will later include sport and entertainment. The as-yet unnamed service will be available across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and internet ...

Marketing's Power 100

By Nicola Clark, 26 May 10, 08:00

products of Big Mac, Chicken McNuggets and French Fries and focused on the diversity of people who eat ...

Alan Mitchell on Branding: Source of Apple's success

By Alan Mitchell, 14 April 10, 12:00

extraordinary. Last year, it shrugged off the recession to boost Mac sales by 33%. In the last quarter alone ... during the US Super Bowl. The computer is credited with popularising GUI and inspired the first 'Mac ...

Marketing's Field Marketing League Table 2009

By Robert McLuhan, 13 August 09, 11:00

appearing desperate'; Reach managing director Gary Mac Manus, meanwhile, described them as blaggers'. A ...

DSGi to rebrand PC repair stores

06 September 06, 12:00

includes a mobile repair service and 24-hour phone support for PC and Mac owners. DSGi said it would ...

Branding News: Design choice - Apple MacBook

By Guy Blaskey, Director, BLM Flint, 21 June 06, 12:00

and the design team at Apple changed everything; the colourful Mac quickly became a design icon and its look ...

Retail News: DSGi prepares to roll out Press F1

21 June 06, 12:00

support for PCs and Macs through PC World's service organisation. PC World recently expanded its in ...

Mark Ritson on branding: Intel's attitude does not compute

15 February 06, 12:00

the event. Jobs' big announcement during his keynote speech was that the much-heralded Intel-inside Macs ... been 'set free, and get to live life inside a Mac'. Understandably, the Macworld audience loved it ... this year. - The new-generation iMac was the first 'Intel-inside' Mac to go on sale. It is about the same ...