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Marketing's Power 100
products of Big Mac, Chicken McNuggets and French Fries and focused on the diversity of people who eat ...
Marketing's Field Marketing League Table 2009
appearing desperate'; Reach managing director Gary Mac Manus, meanwhile, described them as blaggers'. A ...
Power 100: Next Generation 2008
marketing strategy. 2007 was something of a comeback year for the Big Mac, while new products on which ...
Power 100 Marketers of 2008: 1-50
and northern Europe, had a great 2007, which was widely recognised as the year of the Big Mac comeback ...
FIGHTING TALK: Promoting a product at the expense of a rival is fast becoming a fashionable ad strategy
(BACC) to run an ad claiming its Big King burger contains 41% more beef than the Big Macs served ...
Public relations: Make it into the movies - Once a dirty word, now product placement in major films is big business, writes Mary Cowlett
-Cola learned the hard way when they poured millions of dollars into the 1988 box office flop, MAC and Me. Set ...
BRIEFS
trendy cosmetics companies MAC, Bobbi Brown and Stila. The redesign will initially concentrate ...
BELOW-THE-LINE: BRIEFS
-Stop Communications has won the Steven Carey and Beauty International accounts. Whisky Mac Glayva ...
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