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Alan Mitchell on Branding: Source of Apple's success
extraordinary. Last year, it shrugged off the recession to boost Mac sales by 33%. In the last quarter alone ... during the US Super Bowl. The computer is credited with popularising GUI and inspired the first 'Mac ...
Digital choice: Sky Songs
So, what could Sky Songs offer that hasn't been done before? Sky Songs has chosen to go with a hybrid between Spotify and iTunes, streaming your music through your PC/Mac but charging for the privilege. The unique value that Sky Songs seems to offer is an editorial element that guides and informs ...
The week in marketing
. The push features menu items, including the Big Mac and the Quarter Pounder with Cheese, which featured ...
Media Road Test - 4oD
Channel 4 has moved its video on-demand service to the main Channel4.com portal, axing the clumsy application users had to navigate to find shows. - What's in it for viewers? The offering is in effect the same, but the revamped site is quicker and easier to use, and more accessible to Mac users. Consumers ...
Brand in the news: Bing
. It throws up the unexpected, and takes the user somewhere they often didn't intend to be. As a Mac user, I ...
We'll Call You - Apple
. Are you using a mac or Windows? Mktg - I've got a laptop that runs Windows. It's quite new and I don ...
Sector Insight: Make-up
. Est e Lauder, meanwhile, is also big at the premium end. In the 90s, niche brands such as MAC, Stila ...
BBC eyes iPlayer expansion
. Apple Mac users now account for one in 10 iPlayer viewers, while iPhone and iPod Touch owners account ...
McDonald's mounts cinema ticket promotion
her to stay with him with the offer of a trip to the cinema gained though his large Big Mac meal ...
McDonald's unveils bold new packaging as makeover continues apace
example while the Big Mac box asks the question 'What makes your Big Mac so unique?' and muses ...
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