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Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... in Shoreditch, East London. MEC Access and MCBX have partnered with Princess Productions and Bourjois ...

Will product placement take branded content to the next level?

By David Benady, 21 October 11, 09:30

ultimately by the broadcasters? Chantal Rickards, head of branded content at MEC, argues that much depends ...

Digital Radio: On pause for digital switch

By Mark Sutherland, 08 July 11, 09:00

. According to Sony Ericsson's media agency MEC, more than 60,000 people entered, while Global's Android apps ...

Bombay Sapphire builds on history with Imagination campaign

By Maisie McCabe, 14 April 11, 12:20

". The media planning and buying for the campaign is being handled by WPP media agency MEC. Production ...

What brands need to know about product placement

By Andy Fry, 11 February 11, 08:30

by Amanda Winch, business director at media agency MEC Access.'Product placement should be a boost ...

Sponsorship Agency of the Year: MEC Access

By John Reynolds, 10 December 10, 10:00

Marketing's Sponsorship Agency of the Year award has been scooped by MEC Access, marking its debut ... of entry'. However, MEC Access' raft of new business wins coupled with impressive creative work won the day ... -budget, multiplatform campaigns with gum brand Wrigley helped bring in additional sales of 2.7m packs, while MEC Access ...

Media Agency of the Year: PHD

By Nicola Clark, 10 December 10, 10:00

, MEC hired 60 new members of staff over the past 12 months - no mean feat in the face of recession ... , MEC continued to raise the bar in thought leadership and David Fletcher, head of analytics and insight, has one of the sharpest minds in media land. For such a substantial agency, MEC also had a strong ...

The Indy's extended family

By John Reynolds, 27 October 10, 12:00

Lynam, head of trading non-broadcast at media agency MEC, predicts this will be the case. 'Inevitably ...

Nintendo launches Super Mario ad and signs Jedward

By Mark Banham, 13 September 10, 08:40

The new television spot is created by Karmarama, with media buying by MEC. It features a host of stars including Jonathan Ross, Ant and Dec, Jamie Cullum, Ashley and Peri from Diversity, Jamie Redknapp, Lawrence Dallaglio, Jodie Kidd, Iain Lee, Sarah-Jane Crawford and the original games master Patrick Moore ...

Marketing names VCCP as Creative Agency of the Year

By Jeremy Lee, 08 December 09, 09:45

Agency of the Year 2009, while Mediaedge:cia (MEC) scooped Media Agency of the Year for the third time ... the brands to have joined its client list. Meanwhile, MEC's 100% client-retention rate, coupled with its ...