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Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week ... in Shoreditch, East London. MEC Access and MCBX have partnered with Princess Productions and Bourjois ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Total 1 3 Morrisons DLKW Lowe/ MEC 36 409 22.71 66 ... 's AMV BBDO/ PHD 18 118 29.96 57.59 13 - Wickes MWO/MEC 10 117 ... .35 73.59 4 6= Gocompare In-house/ MEC 60 02.02 2011 24.71 27 ...

Sony Ericsson brings in Daisy Lowe to launch Xperia Ray

By Matthew Chapman, 15 September 11, 08:55

managed the digital campaign, media planning and buying was handled by MEC, and Brando oversaw concept ...

Adwatch (22 June): Top 20 recall - EuroMillions is on the money

By Neal Colyer, Creative director, Quiet Storm, 23 June 11, 12:00

-house/ Mindshare 39 5= (15=) Morrisons DLKW Lowe/MEC 38 5= ( ) Nintendo Wii Karmarama/MEC 38 7= ( ) Kellogg's Choco Krave Leo ...

Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful

By Sid McGrath, Planning partner, Karmarama, 20 April 11, 12:00

/TV Buyer Recall rank % 1 (5=) Morrisons DLKW Lowe/MEC ... 35 7= ( ) Wickes MWO/MEC 33 7= ( ) Dettol No ... ( ) Michelin TBWA/MEC 27 13 ( ) Maltesers Abbott Mead Vickers BBDO ...

Bombay Sapphire builds on history with Imagination campaign

By Maisie McCabe, 14 April 11, 12:20

". The media planning and buying for the campaign is being handled by WPP media agency MEC. Production ...

Nintendo campaign pushes 3DS trial

By Sarah Shearman, 15 March 11, 08:00

The focus of the push, created by Karmarama and MEC, is to entice people to try out the device, which enables users to see games in 3D without glasses. The first TV ads, which broke on 1 March, feature gamers using the 3DS. The ads direct viewers to Nintendo's website, which has details of roadshows ...