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Sponsorship Agency of the Year: MEC Access

By John Reynolds, 10 December 10, 10:00

Marketing's Sponsorship Agency of the Year award has been scooped by MEC Access, marking its debut ... of entry'. However, MEC Access' raft of new business wins coupled with impressive creative work won the day ... -budget, multiplatform campaigns with gum brand Wrigley helped bring in additional sales of 2.7m packs, while MEC Access ...

Spar appoints MEC Access Manchester to sponsorship account

By Joe Thomas, 02 March 10, 10:57

LONDON - Spar UK has appointed MEC Access Manchester without a pitch to handle its sponsorship

MEC wins IPA Grand Prix for Morrisons ad

10 November 09, 08:30

LONDON - Mediaedge:cia (MEC) was awarded the Grand Prix at Monday night's Insti ... and carrots can be grown in the garden. MEC expanded the three-week ad campaign, which ran in 2008 ... to get their hands dirty' and develop a passion for produce. The judges also awarded MEC a special ...

Lloyds group puts account into MEC

By Sarah Johnson, 08 September 09, 12:00

Lloyds Banking Group has appointed mediaedge:cia (MEC) to handle its £80m consolidated media ... The business comprises financial brands Lloyds TSB, Halifax and Bank of Scotland (HBOS), as well as specialist brands such as Cheltenham & Gloucester (C&G) and Birmingham Midshires. MEC will plan and buy ... originally included the incumbents as well as MEC and OMD. In July, it was whittled down to MEC ...

Lloyds Banking Group appoints MEC to £80m media account

By Sarah Johnson, 04 September 09, 10:45

LONDON - Lloyds Banking Group has appointed Mediaedge:cia (MEC) to its consolidated media planning ... and MEC, but in July the shortlist was reduced to ZenithOptimedia and MEC. 'Following a rigorous process ... the appointment of MEC as our sole media planning and buying agency for the enlarged Group and look forward ...

Lloyds TSB shortlists Zenith and MEC

By Sarah Johnson, 16 July 09, 04:30

LONDON - Lloyds TSB has shortlisted Zenith and MEC following a four way pitch for its £62m media ... , Vizeum, MEC and OMD. Lloyds TSB is expected to reach a final decision before September ...

UB awards £10m business to MEC

By Alison Donnelly, 08 April 08, 08:45

, is set to appoint Mediaedge:cia (MEC) to handle its £10m media account. ... The food manufacturer put the business up for pitch in February. It subsequently invited incumbent Starcom to pitch against Vizeum and MEC. Last year, UB spent 5m supporting its McVitie s Hob-Nobs, Fruitster, and Mini Digestives brands and 4m on the McCoy s and Hula Hoops brands, according to Nielsen ...

Monster awards MEC global task

03 October 07, 12:00

MEC had previously handled its media in most European markets, including the account for monster.co.uk. The consolidation comes ahead of an increase in marketing spend at the jobs website, which has streamlined its marketing activity, first in Europe and now globally. Monster.com recently appointed BDDO Worldwide as its ...