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Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

MEC and marketing consultancy Added Value. McAnena s consultancy, Clearhound, launches next month ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Total 1 3 Morrisons DLKW Lowe/ MEC 36 409 22.71 66 ... 's AMV BBDO/ PHD 18 118 29.96 57.59 13 - Wickes MWO/MEC 10 117 ... .35 73.59 4 6= Gocompare In-house/ MEC 60 02.02 2011 24.71 27 ...

Adwatch (Oct 19) - Top 20 recall: Halifax

By Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO, 19 October 11, 12:00

=) Morrisons DLKW Lowe/MEC 34 7= ( ) T-Mobile Saatchi Saatchi/ MEC 32 ... / Mindshare 32 10= ( ) Colgate Sensitive Y R Paris/MEC 30 10= ( ) John Lewis Adam Eve/ Manning Gottlieb OMD 30 12 ( ) Halifax Adam Eve/MEC ...

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

12 October 11, 12:00

40 4 ( ) Wickes MWO/MEC 39 5 -3 Wonga. com Albion London ... RKCR Y R/ Walker Media 34 11= ( ) Lloyds TSB RKCR Y R/ MEC 33 11= ( ) Morrisons DLKW Lowe/ MEC 33 13= -10 Asda Saatchi Saatchi/ Carat 29 ...

Adwatch (Oct 5) - Top 20 recall: Barclays

By Neil Dawson, Chief executive, BETC London, 06 October 11, 01:00

= ( ) Freeview+ 18 Feet Rising/MEC 23 19= ( ) Homebase Leo Burnett/Mindshare 23 ...

Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind

By Giles Hedger, group chief strategy officer, Leo Burnett, 07 September 11, 12:00

/ Mindshare 31 8= (-) Morrisons DLKW Lowe/MEC 30 ... VCCP/Zenith Optimedia 39 12 (10=) Wickes MWO/MEC 25 13 ...

Digital Radio: On pause for digital switch

By Mark Sutherland, 08 July 11, 09:00

. According to Sony Ericsson's media agency MEC, more than 60,000 people entered, while Global's Android apps ...

Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach

By Kate Waters, Strategy Partner, Now, 04 May 11, 03:23

Morrisons DLKW Lowe/MEC 54 2 (-) Marks Spencer RKCR Y R/Walker Media ... Production/ MNC 37 6= (7=) Wickes MWO/MEC 37 8 ( ) B Q ... = ( ) Danone Activia RKCR Y R/MEC 27 12= (2=) NatWest M C Saatchi/Media Com ...

Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful

By Sid McGrath, Planning partner, Karmarama, 20 April 11, 12:00

/TV Buyer Recall rank % 1 (5=) Morrisons DLKW Lowe/MEC ... 35 7= ( ) Wickes MWO/MEC 33 7= ( ) Dettol No ... ( ) Michelin TBWA/MEC 27 13 ( ) Maltesers Abbott Mead Vickers BBDO ...